ANITA’S CHEESECAKES
Branding, packaging
Let’s be honest, who doesn’t love the desert? Not only do I love eating it, but I also love baking it. For this piece, I wanted to brand my homemade cheesecakes. Anita’s Cheesecakes, are pies that I bake at home during my free time. Most of my customers are women so I wanted to consider that when branding it.
I first started with creating my mood board, then picked my color scheme which consists of pink, toned down yellow, and beige. For the choice of typeface, I decided to go with a script as I wanted something feminine. The heart in the “i” represents the love and the feel of homemade brings to people. This project is very close to home with the hopes that one day this can be an actual bakery shop, that my family and I can proudly operate.
